Search results for "Active audience"
showing 3 items of 3 documents
On Theodor Adorno
2016
I have never fully bought (albeit often tempted to) into the simplistic and somewhat caricaturist versions of Theodor Adorno’s ideas about the cultural industry and the alienated consumer given by some supporters of the “active” audience. Even more so today, when digital social media seem to make participatory culture, creativity and active citizenship a dream coming true. I have always thought instead that, beyond the traps of binary thinking (powerful media vs active audience), there is a much more complex story to be told and that we, as cultural analysts and media literacy educators, need to patiently reconstruct – with all possible evidence coming from empirical data – the intricacy of…
Active Audiences
2019
The concept of the active audience has been one of the most fruitful and provocative ones in the field of media literacy as it has brought media educators to seriously question the traditional ways of defining both their students’ involvement with the media and the effects they supposedly produce on them.
Predictors of credibility of online media in the spanish polarized media system
2019
Credibility of online news media is facing important challenges: the levelling effect of the digital environment, the changing habits of consumption, polarization of discourses… This scenario makes it relevant to address what features of news brands and news content shape the credibility of contemporary journalism. This article tests a set of items, including journalistic standards, reputation and citizen participation, in order to build predictors involved in credibility judgments. The authors carried on a quantitative survey (n=416), representative of the Spanish online population. Results identified currency of information, inclusion of analysis and context, citation of sources and inclu…